California Consumer Privacy Notice
Effective Date: October 1, 2026
This Privacy Notice (“Notice”) is provided pursuant to the California Consumer Privacy Act (“CCPA”) and describes how KKW Holdings, Inc., its subsidiaries and affiliates, including KKW Trucking, Inc., The Complete Logistics Company, and RedRox Logistics LLC (collectively, “KKW,” “Company,” “us,” “we,” or “our”) process Personal Information of California consumers, including through our websites and offline means (together, the “Services”).
As used in this Notice, the term “Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you.
Unless otherwise noted, the disclosures herein cover our activities in the twelve (12) months preceding the Effective Date, as well as our current practices.
I. Collection, Use, and Disclosure of Personal Information
KKW may collect, use, and disclose the following categories of Personal Information for business purposes consistent with applicable laws as identified below. Where KKW discloses applicable Personal Information to recipients, such as our service providers, it does so for the same business purposes described below. These examples may vary depending on the nature of your interactions with us.
| Category of Personal Information | Business Purposes for Collection, Use, or Disclosure | Categories of Recipients to whom Personal Information is Disclosed for a Business Purpose |
|---|---|---|
| Identifiers, including name, title, alias, postal address, unique personal identifier, online identifier, IP address, email address, account name, driver’s license number, Social Security number, or other similar identifiers | To provide and maintain our Services, including to monitor the usage of the websites; To process your orders and any refunds; To maintain your accounts with us; To communicate with you, including about our Services, updates to our terms and policies, and to obtain your feedback; To perform a credit check; Auditing, research and analysis, to maintain and improve our Services, and for any other internal business purposes; and To detect and prevent fraud. | Data analytics providers; Payment processors; Shipping and logistics providers; Security providers; Credit bureaus; Information technology vendors; and Service providers. |
| Personal information described in Cal. Civ. Code § 1798.80(e), including name, signature, physical characteristics or description, address, telephone number, driver’s license or state identification card number, social security number, employment, insurance policy information, payment information, or other financial information | To provide and maintain our Services, including to monitor the usage of the websites; To process your orders and any refunds; To maintain your accounts with us; To communicate with you, including about our Services, updates to our terms and policies, and to obtain your feedback; To perform a credit check; Auditing, research and analysis, to maintain and improve our Services, and for any other internal business purposes; and To detect and prevent fraud. | Data analytics providers; Payment processors; Shipping and logistics providers; Service providers who help us to place relevant advertisements; Security providers; Credit bureaus; Information technology vendors; and Service providers. |
| Commercial information, including records services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies | To process your orders and any refunds; To maintain your accounts with us; Auditing, research and analysis, to maintain and improve our Services, and for any other internal business purposes; and To detect and prevent fraud. | Data analytics providers; Payment processors; Shipping and logistics providers; Security providers; Information technology vendors; and Service providers. |
| Internet or other electronic network activity information, including internet or other similar activity, browsing history, search history, information on a consumer’s interaction with a website, or social media account information | To provide and maintain our website, including to monitor the usage of the websites; To process your orders and any refunds; To maintain your accounts with us; Auditing, research and analysis, to maintain and improve our Services, and for any other internal business purposes; and To detect and prevent fraud. | Data analytics providers; Information technology vendors; and Service providers. |
| Geolocation data, including location inferred from your IP address | To provide and maintain our Services, including to monitor the usage of the websites; and Auditing, research and analysis, to maintain and improve our Services, and for any other internal business purposes. | Data analytics providers; Security providers; Information technology vendors; and Service providers. |
| Sensory information, including consumer voicemails, and security camera footage | To provide you with customer service; and To improve our Services. | Data analytics providers; Information technology vendors; and Service providers. |
| Professional or employment-related information, including your employer and title, professional licenses, and certifications If you are a California KKW workforce member, please contact us for additional disclosures. California KKW job applicants can find additional disclosures here. | To provide you with customer service; To improve our Services; and Auditing, research and analysis, to maintain and improve our Services, and for any other internal business purposes. | Data analytics providers; Payment processors; Shipping and logistics providers; Information technology vendors; and Service providers. |
| Inferences, including inferences we draw from other Personal Information we process to create a profile about you reflecting your preferences and interests | To personalize your experience on the websites; For advertising and marketing; and To improve our Services. | Marketing partners; Data analytics providers; Information technology vendors; and Service providers. |
In addition, we may receive and collect additional categories or examples of information from you that you may provide on a voluntary basis which we would not otherwise request or collect. For example, information you provide to us in communications.
II. Collection, Use, and Disclosure of Sensitive Personal Information
KKW may collect, use, and disclose the following categories of sensitive Personal Information for business purposes consistent with applicable laws as identified below. Where KKW discloses applicable sensitive Personal Information to recipients, such as our service providers, it does so for the same business purposes described below. These examples may vary depending on the nature of your interactions with us.
| Category of Sensitive Personal Information | Business Purposes for Collection, Use, or Disclosure | Categories of Recipients to whom Sensitive Personal Information is Disclosed for a Business Purpose |
|---|---|---|
| Personal Information that reveals a consumer’s Social Security, driver’s license, state identification card, or passport number | To process your orders and any refunds; To maintain your accounts with us; To perform a credit check; Auditing, research and analysis, to maintain and improve our Services, and for any other internal business purposes; and To detect and prevent fraud against you and/or us. | Data analytics providers; Payment processors; Shipping and logistics providers; Security providers; Credit bureaus; Information technology vendors; and Service providers. |
| Personal Information that reveals a consumer’s precise geolocation (location within a radius of 1,850 feet), in limited circumstances when you are aware of the collection | Auditing, research and analysis, to maintain and improve our Services, and for any other internal business purposes. | Data analytics providers; Payment processors; Shipping and logistics providers; Security providers; Credit bureaus; Information technology vendors; and Service providers. |
III. Disclosing Personal Information
In addition to the disclosures identified above, we may disclose your Personal Information for the following business purposes:
- Helping to ensure security and integrity of your Personal Information;
- Debugging, repairing, and improving functionality;
- Performing services on our behalf;
- Providing advertising and marketing services, except for cross-context behavioral advertising;
- Internal research for technological development; and
- Verifying the quality and/or safety of our Services.
In addition to the other purposes for collection, use, and disclosure of Personal Information described in this Notice, we may collect, use, and disclose Personal Information as required by law, regulation or court order; to respond to governmental and/or law enforcement requests; to identify, contact or bring legal action against someone who may be causing injury to or interfering with our or others’ rights or property; to support any actual or threatened claim, defense or declaration in a case or before any jurisdictional and/or administrative authority, arbitration or mediation panel; in connection with disciplinary actions/investigations; or to conduct auditing. Likewise, we may use and disclose Personal Information to other parties in connection with the sale, assignment, merger, reorganization, or other transfer.
IV. Sources of Personal Information
We may collect your Personal Information from the following sources:
- Directly from you. For example, when you provide us information online, through electronic forms, over the phone, or through paper documents.
- Automatically through our websites. For example, via cookies and other tracking technologies (as discussed below).
- From our service providers. For example, vendors and suppliers, or other individuals and businesses.
- From other external sources. For example, social media pages, and data providers.
- From public sources of data. For example, government databases.
We may also collect publicly available information about you, including information that is lawfully made available to the general public from federal, State, or local government records.
V. Cookies and other Tracking Technologies
We and our vendors may use a variety of tracking technologies, including cookies, beacons, and pixels that collect certain information when you interact with the Services. Depending on your device and browser settings, these tracking technologies may collect your IP address, device identifiers, user preferences, approximate geolocation, the pages you click on, and the website you visited immediately beforehand. Additionally, these technologies may collect details about how you interact with the Services.
We may use these technologies for various purposes, including to provide functionality to the Services, help us route traffic between servers, understand how the Services are performing, how visitors use the Services, improve features and content on the Services, and for advertising purposes. We may combine certain information collected through tracking technologies with other information we obtain about you, which may include information we obtain from our vendors. We or other parties may collect Personal Information about your online activities over time when you use the Services.
Many of our websites and apps use Google Analytics. You can learn more about how Google Analytics collects and processes data at “How Google uses information from sites or apps that use our services” and in the Google Privacy Policy. Information about Google Analytics’ current opt-outs for web is available here.
In some cases, we may integrate the analytics services we use with certain advertising services that are also made available by our analytics providers. For example, we integrate Google Analytics with the following Google advertising features:
- Remarketing with Google Analytics
- Cross Device Remarketing & Reporting
- Google Analytics Demographics & Interest Reporting
- Google Display Network Impression Reporting
You can opt out of Google Analytics advertising features directly with Google through its Ads Settings, Ad Settings for mobile apps functionality, or downloading the Google Analytics Opt out Browser Add-on.
Certain advertising tracking technology vendors may participate in the Digital Advertising Alliance (“DAA”) AdChoices Program and may display an Advertising Option Icon for Interest-based Ads that links to an opt out tool which allows you to exercise certain choices regarding targeting. You can learn more about the DAA AdChoices Program at http://www.youradchoices.com/.
You may be able to adjust your browser settings to remove or reject cookies. Some browsers may have a “Do Not Track” setting. Please note that the websites are not designed to respond to “Do Not Track” settings.
We are not responsible for the effectiveness of, or compliance with, external-parties’ opt out options or programs or the accuracy of their statements regarding their programs.
VI. Selling or Sharing Personal Information
We may sell and/or share with third parties for cross-context behavioral advertising the following categories of Personal Information:
- Identifiers;
- Internet or other electronic network activity information; and
- Geolocation data.
We sell and/or share this Personal Information to third-party advertisers and some analytics vendors solely via cookies and tracking technologies deployed on our website. The purposes for which we sell and/or share this information include: showing you relevant ads while you browse the internet or use social media, marketing, certain types of analytics, or similar purposes. We do not have actual knowledge that we sell or share the Personal Information of consumers under 16 years of age.
VII. How Long We Keep Personal Information
We generally maintain Personal Information according to our retention obligations and policies, operational business purposes, and other legal and regulatory requirements. We discard this Personal Information when reasonably practicable.
We keep the categories of Personal Information described above for as long as is necessary for the purposes described in this Notice or otherwise authorized by law. This generally means holding the information for as long as one of the following reasons apply:
- Your Personal Information is reasonably necessary to manage our operations, to manage your relationship with us, or to satisfy another purpose for which we collected it;
- Your Personal Information is reasonably necessary to carry out a disclosed purpose that is reasonably compatible with the context in which it was collected;
- Your Personal Information is reasonably required to protect or defend our rights or property (which will generally relate to applicable laws that limit actions in a particular case);
- We are otherwise required or permitted to keep your Personal Information by applicable laws or regulations.
Where your Personal Information is used for more than one purpose, we will retain it until the purpose with the latest period expires.
VIII. Submitting Requests Relating to Your Personal Information
If you are a resident of California, you have the right to submit certain requests relating to your Personal Information as described below. To exercise any of these rights, please submit a request to PCN@kkwtrucks.com or call us toll-free at 1-800-955-4559. Please note that if you submit a request to know, request to delete, or request to correct, you will be asked to provide two-to-three (2-3) pieces of Personal Information that we will match against our records to verify your identity. You may designate an authorized agent to make a request on your behalf; however, you will still need to verify your identity directly with us before your request can be processed.
Right to Know. You have the right to know what Personal Information we have collected about you, which includes:
- The categories of Personal Information we have collected about you, including;
- The categories of sources from which the Personal Information was collected;
- Our business purposes for collecting, selling, sharing, or disclosing Personal Information;
- The categories of recipients to which we disclose, sell, or share Personal Information;
- The categories of Personal Information that we disclosed for a business purpose, and for each category identified, the categories of recipients to which we disclosed that particular category of Personal Information; and
- The categories of Personal Information that we sold or shared, and for each category identified, the categories of third parties to which we sold or shared that particular category of Personal Information.
- The specific pieces of Personal Information we have collected about you.
Right to Delete Your Personal Information. You have the right to request that we delete Personal Information we collected from you, subject to certain exceptions.
Right to Correct Inaccurate Information. If you believe that Personal Information we maintain about you is inaccurate, you have the right to request that we correct that information.
Right to Opt Out of Sales and Sharing of Personal Information. You have the right to opt out of the sale of your Personal Information and the sharing of your Personal Information for cross-context behavioral advertising. To opt out, please click the “Do Not Sell or Share Your Personal Information” link in the footer of our website. You may also exercise your right to opt out of sales and sharing via an opt out preference signal. If you choose to use the Global Privacy Control (GPC) browser signal, you will need to turn it on for each browser that you use.
Right to Limit Use and Disclosure of Sensitive Personal Information. We do not use or disclose sensitive Personal Information for purposes to which the right to limit use and disclosure applies under the CCPA.
We will not discriminate or retaliate against you if you choose to exercise any of your privacy rights under the CCPA.
IX. California “Shine the Light”
California’s “Shine the Light” law permits California residents to request certain information regarding our disclosure of Personal Information to third parties for their own direct marketing purposes. We do not share Personal Information with third parties for those third parties’ own direct marketing purposes. Californians may request information about our compliance with this law by contacting us as provided below.
X. Social Media Features
We may collect Personal Information that you share publicly on Facebook or that is part of your Facebook profile and that you allow Facebook to share with us. We receive your Facebook profile data when you use Facebook Connect, or when you interact with us on Facebook. To learn more about how we obtain Personal Information from Facebook, or to opt out of the disclosure of such data, please review Facebook’s privacy policy or update your Facebook account settings.
XI. How to Contact Us
If you have any questions, please contact us at:
Phone: 1-800-955-4559
Email: PCN@kkwtrucks.com